Limited to 100  ·  No repeats. No re-runs.  ·  Launching August 2026
Get Yours · £375
Limited Drop · 1 of 100 · Launching August 2026

NO
MERCY

The dive watch for everyone who secretly thought Cobra Kai were cheated.

Stealth black case. Ocean-plastic strap. Flashes of red, yellow and white that a certain 1980s dojo might recognise.

STRIKE FIRST. STRIKE HARD.NO MERCYLIMITED TO 100NO REPEATS. NO RE-RUNS.80% RECYCLED STEEL200M WATER RESISTANTAUTOMATIC MOVEMENT#TIDE OCEAN PLASTIC STRAP STRIKE FIRST. STRIKE HARD.NO MERCYLIMITED TO 100NO REPEATS. NO RE-RUNS.80% RECYCLED STEEL200M WATER RESISTANTAUTOMATIC MOVEMENT#TIDE OCEAN PLASTIC STRAP
No Mercy bezel detail
The Redemption Story

Cobra Kai deserved better.

Let's be honest. For nearly forty years we've all been told the same story. Daniel was the hero. Cobra Kai were the villains. But — were they?

One kid turns up, gets a few weeks of training, wins the tournament with a lucky (probably illegal) kick, and rides off into the sunset. The other guys? They've been training every day. Running laps. Throwing punches. Sparring. Living the lifestyle. Fit. Disciplined. On time. Immaculate gis.

In real life, hard work pays off. Daniel wouldn't have stood a chance.

“I've always thought the Cobra Kai aesthetic was unbelievably cool. The black uniforms. The confidence. The discipline. These guys actually put the work in… they deserve better.” Guy Blaskey, Detrash Founder
No Mercy strap and buckle detail
The Look

Stealth black. Dojo colours.

Finished in stealth black with a black PVD-coated case, black dial and black ocean-plastic strap, No Mercy is punctuated with flashes of red, yellow and white that fans of a certain iconic 80s dojo might recognise.

The name is a wink. The watch is deadly serious.

Black PVD case Red, yellow & white accents #tide ocean-plastic strap Knurled bezel grip
No Mercy worn on wrist, close up
Built For The Deep End

A proper dive watch, first.

No Mercy is high-specification, robust and engineered for adventure — whatever else it wears on its sleeve. 200m water resistant, a 120-click unidirectional bezel, scratch-resistant sapphire crystal and an automatic movement powered by nothing but your wrist.

200m WR Sapphire crystal 120-click bezel Automatic Screw-in crown
No Mercy in recycled travel pouch
The Detrash Way

Waste becomes a watch.

Crafted from 80% recycled stainless steel and paired with a strap made from recycled ocean plastic, No Mercy proves sustainability doesn't have to look worthy or predictable. It can be bold. It can be fun. And it can be built to take a beating.

Detrash exists to prove that discarded materials can become exceptional products — waste becomes a watch, ocean plastic becomes performance equipment, yesterday's scrap becomes something built to last decades.

“It's not about martial arts, or 80s memories. It's about earning things. Working harder than everyone else. Turning up every day. That's always resonated with me in business, in sport and in life.” Guy Blaskey, Detrash Founder
Gallery

Every angle. No shortcuts.

The Spec Sheet

A spec list that usually costs a lot more.

Movement
Automatic
Seiko NH35, self-winding, no batteries
Water Resistance
200m
20 ATM, dive-ready
Crystal
Sapphire
Scratch-resistant, anti-reflective
Bezel
120-Click
Uni-directional dive bezel
Case
Recycled Steel
80% recycled, surgical grade
Strap
#tide Plastic
Woven from ocean-bound plastic
Dimensions
41mm
Lug width 20mm, lug-to-lug 47mm
Edition
100 Only
No repeats. No re-runs.
GQ Top 17
British watch brands
Individually Numbered
Each edition, 1 of 100
1% For The Planet
Of every sale, to eco charities
Have Fun. Do Good.
Built for life, not a display cabinet
1% For The Planet Proud to support Surfers Against Sewage
When It's Gone, It's Gone
1 / 100

100 pieces. No repeats. No re-runs.

Launching August 2026. Once the hundredth No Mercy ships, that's the end of it — no restock, no second edition. If Cobra Kai taught us anything, it's that showing up matters.

Reserve Yours · £375 →
Sweep Doubt Aside

Maybe Johnny Lawrence wasn't entirely wrong.

No Mercy is a serious dive watch that happens to make people smile. Strike first. Strike hard. No mercy.

Get Your No Mercy · £375 →