No Mercy No Mercy
No Mercy No Mercy
No Mercy No Mercy
No Mercy No Mercy
No Mercy No Mercy
No Mercy No Mercy
No Mercy No Mercy
No Mercy No Mercy
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No Mercy
No Mercy
No Mercy
No Mercy
No Mercy
No Mercy
No Mercy
No Mercy
No Mercy

No Mercy

£375.00

Let's be honest. For nearly forty years, we've all been told the same story. Daniel was the hero. Cobra Kai were the villains. But... were they?

Hear me out. One kid turns up, gets a few weeks of training, wins the tournament with a lucky (probably illegal) kick and rides off into the sunset. The other guys?

They've been training every day. Running laps. Throwing punches. Sweating. Sparring. Living the lifestyle. They're fit. They're disciplined. They turn up on time. Their gis are immaculate.

In real life, hard work pays off. Daniel wouldn’t have stood a chance. 

That idea has inspired Detrash founder Guy Blaskey ever since he first watched the film as a kid in the 1980s.

"I've always thought the Cobra Kai aesthetic was unbelievably cool," says Blaskey. "The black uniforms. The confidence. The discipline. Looking back as an adult, I found myself thinking, 'Hang on... these guys actually put the work in… they deserve better!'"

That childhood obsession has become No Mercy; Detrash's newest high-performance dive watch.

Finished in stealth black with a black PVD-coated case, black dial and black ocean plastic strap, the watch is punctuated with flashes of red, yellow and white that fans of a certain iconic 1980s dojo might recognise.

Limited to 100. No repeats. No re-runs.

 

 

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No Mercy

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Specifications

Featured in

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The 1st watch brand in Europe to sign up for 1% for the planet.

At least 1% of each sale (not just profit) goes to eco charities. Our current charity partner is Surfers Against Sewage. We want to show that business can be a force for good in the world.

Championing alternative, eco-friendly materials. To show the world what can be done.

Including #tide recycled ocean plastic, 80% recycled steel, fashion industry offcuts and a whole lot more to come. The aim of Detrash is to show that trash can be made into something beautiful. Because what's the point of recycling if we don't value "made from recycled"?

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Founder's note

"Detrash is a passion project. I love watches, but find most of them boring, and the ones that are even vaguely fun can be eye wateringly expensive (£200k - over £1m for a Richard Mille with a smiley face!). In 2023 I sold my first business and this gave me some time to look at watches properly. The main thing that amazed me was that unlike FMCG (my last business) very few companies are even trying to do anything ethical. It feels like every other industry is switching to have more of a purpose and do some good in the world, and the watch world isn't even trying. This is a massive shame, but together we can fix this" Guy Blaskey

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