Individually numbered editions

1% Donated to help the planet

Designed in Dorset

The 1st European watch brand to sign up for 1% For The Planet.

At least 1% of each sale (not just profit) goes to eco charities. Our current charity partner is Surfers Against Sewage. We want to show that business can be a force for good in the world.

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Championing alternative, eco-friendly materials. To show the world what can be done.

Including #tide recycled ocean plastic, 80% recycled steel, fashion industry offcuts, beer waste, juice waste and a whole lot more to come. The aim of Detrash is to show that trash can be made into something beautiful. Because what's the point of recycling if we don't value "made from recycled"?