PRESS RELEASE: Blue Steel

FOR IMMEDIATE RELEASE

DETRASH set to launch "Blue Steel" on June 1st - Dive Watch: Sustainability Meets Bold Design

DETRASH, the independent British watch brand on a mission to clean up the industry (and the planet), has just launched its latest limited edition model: Blue Steel. More than just a beautiful timepiece, Blue Steel is a statement of purpose—designed for those who believe looking good and doing good can go hand-in-hand.

Blue Steel isn’t just about telling time, it’s about how we spend it. Made from 80% recycled stainless steel and fitted with a strap crafted from #tide ocean plastic, it’s built to endure. Bold, functional, and refreshingly honest, it’s a reminder that even small, everyday choices, like what we wear on our wrist, can have a lasting impact.

This is a proper dive watch, with all the credentials to back it up: a 41mm case, 200m water resistance, superluminova lume, and sapphire crystal front and back (revealing the reliable Seiko NH35 automatic movement inside).

Only 100 pieces will ever be made, each individually numbered for collectors and conscious consumers alike.

“At DETRASH, we believe watches should tell more than just the time, they should tell a story,” said founder Guy Blaskey. “Blue Steel is about celebrating nature’s playgrounds while recognising our role in protecting them. It’s for people who want to wear something that reflects their values without compromising on style or performance.”

As with all DETRASH products, at least 1% of every sale goes directly to environmental causes, helping to preserve the wild places that inspire the brand’s design and purpose.

Whether it’s worn on a dive trip, a hike, or just your daily commute, Blue Steel is built for those who live intentionally. It’s really, really, really ridiculously good looking… and actually doing some good, too.

About DETRASH

DETRASH is a design-led, purpose-driven watch company committed to reducing waste and rethinking what everyday objects can be. With a focus on sustainability, storytelling, and real-world performance, DETRASH watches are built to last—and built to matter.

For press inquiries, images, or interview requests, please contact:
Contact: Guy Blaskey
Email: guy(at)detrash(dot)com
URL: https://detrash.com/products/blue-steel

For downloadable images click here