You never actually own the planet. You merely look after it for the next generation.
Founder's note
"Detrash is a passion project. I love watches, but find most of them boring, and the ones that are even vaguely fun can be eye wateringly expensive (£200k - over £1m for a Richard Mille with a smiley face!). In 2023 I sold my first business and this gave me some time to look at watches properly. The main thing that amazed me was that unlike FMCG (my last business) very few companies are even trying to do anything ethical. It feels like every other industry is switching to have more of a purpose and do some good in the world, and the watch world isn't even trying. This is a massive shame, but together we can fix this" Guy Blaskey
What Detrash is all about
The 1st European watch brand to sign up for 1% For The Planet.
At least 1% of each sale (not just profit) goes to eco charities. Our current charity partner is Surfers Against Sewage. We want to show that business can be a force for good in the world.
Championing alternative, eco-friendly materials. To show the world what can be done.
Including #tide recycled ocean plastic, 80% recycled steel, fashion industry offcuts and a whole lot more to come. The aim of Detrash is to show that trash can be made into something beautiful. Because what's the point of recycling if we don't value "made from recycled"?
Featured Products
Let customers speak for us
I am absolutely blown away by this watch!
As someone who is ‘relatively’ new to the watch enthusiasm world, Detrash just so happened to be one of the first brands I came across, I was immediately interested and set my sights on this watch. All of the watches look amazing but this one just appealed to me the most out of the models on offer. Now that I finally have one I must say any expectations I had have been massively exceeded. I’m amazed at the quality that’s been achieved using recycled materials and it looks amazing! 41mm is a great all round case size, the strap is comfortable albeit a little stiff at first but that will no doubt soften over time and I love the open case back and the striking California dial, it leaves you wanting to just look at it for hours on end, as any good looking watch should! I see this becoming an everyday wear for me and I love the message behind the watch and brand. I look forward to seeing what Guy will do with Detrash in the future, in the meantime I will be recommending them to every watch enthusiast I come across. 10/10!
Great item! Colors are bright and vibrant, and shipping was pretty quick. The watch size is good too, and it's not very heavy on the wrist. I got this as a gift, and I think it will work out perfectly. Thanks a bunch
A truly fun watch that gets noticed and receives great comments.
One person is looking to order one for themselves before it is too late.
Feels good on the wrist with a good weight.
I recently received my cali-white in the mail and I couldn't be happier. It's easy admire the level and detail and craftsmanship that was put into this watch. You can tell the people that made this watch really put in the time and care to make an absolutly badass watch.I only recently heard of DETRASH, but they have quickly become one of my favorite brands. I love this watch and I love the mission behind this brand.
Bought this as I already have the Cali white dial, and it blew all of my expectations away. Great watch, from the textured blue dial with cliff front and centre, to the exhibition case back. A great dive watch, that I will use as a dress watch too
I just recently received my watch in the mail and it was a pretty seamless process even though I live in Qatar.
The watch itself feels solid, with great attention to detail and that vintage look that I was looking for. The clicks on the bezel feel so satisfying and the dial is for sure a conversation starter whenever people in the office look at it. Right now, I use it as my daily watch since it is so easy to read, and it is very comfortable to wear all day thanks to the strap. Looking forward to seeing future releases from the brand.
I've been looking for a California dial watch for a bit, but hadn’t found anything that caught my eye. I then happened to come across the Detrash Cali-White and liked the design. After getting the watch in hand, I was extremely impressed with it. The white textured dial is very striking. The new mascot on the dial adds a fun feel. The watch itself feels high quality in the hand. I was also surprised at the quality of the ocean-plastic strap. Overall I’m very happy with the watch, I love the design & quality of the watch and the ethical values the company supports.
Lovely looking watch! The strap very comfortable and has a the weight and size on your wrist to give a high end luxury watch feel! Nicely understated too!
Very impressed. Stylish and functional. A good choice of watch that makes you feel good about the choice you made.
One of the most unique timepieces in my collection. A joy to wear and a discussion point. Wrist checks often don't result in me knowing the time because I've got distracted with dreams of being the dark knight - oh for a batman emoji 😁👍.
Many thanks to Guy and Detrash for this delight and the very best of luck and wishes for your future ventures ❤️
Very happy with this watch. Great quality time piece. Well worth the money.
I bought this watch because it’s different and I like their values and use of recycled materials, it’s a great watch and keeps good time
Brilliant company trying to do good by producing excellent quality watches from recycled material. Purchased the Gotham Vigilantes watch and it a stunner! Plus wonderful customer service
A friend as one which I've admired for some time so I bought as a present for my son. Very happy. A substantial fine looking watch with a good supporting story. The purchase and delivery service was easy with no glitches.
I'm thrilled with your product and will recommend to any collector freind.
