Cali - White
Cali - White
Cali - White
Cali - White
Cali - White
Cali - White
Cali - White
Cali - White
Cali - White
Cali - White
Cali - White
Cali - White
Cali - White
Cali - White

Cali - White

£375.00

66 in stock, ready to ship

Cali - White

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Specifications

Featured in

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The 1st watch brand in Europe to sign up for 1% for the planet.

At least 1% of each sale (not just profit) goes to eco charities. Our current charity partner is Surfers Against Sewage. We want to show that business can be a force for good in the world.

Championing alternative, eco-friendly materials. To show the world what can be done.

Including #tide recycled ocean plastic, 80% recycled steel, fashion industry offcuts and a whole lot more to come. The aim of Detrash is to show that trash can be made into something beautiful. Because what's the point of recycling if we don't value "made from recycled"?

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Founder's note

"Detrash is a passion project. I love watches, but find most of them boring, and the ones that are even vaguely fun can be eye wateringly expensive (£200k - over £1m for a Richard Mille with a smiley face!). In 2023 I sold my first business and this gave me some time to look at watches properly. The main thing that amazed me was that unlike FMCG (my last business) very few companies are even trying to do anything ethical. It feels like every other industry is switching to have more of a purpose and do some good in the world, and the watch world isn't even trying. This is a massive shame, but together we can fix this" Guy Blaskey

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Customer Reviews

Based on 7 reviews
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J
Jared C.
Solid!

I recently received my cali-white in the mail and I couldn't be happier. It's easy admire the level and detail and craftsmanship that was put into this watch. You can tell the people that made this watch really put in the time and care to make an absolutly badass watch.I only recently heard of DETRASH, but they have quickly become one of my favorite brands. I love this watch and I love the mission behind this brand.

K
Kevin Diaz Rodriguez
One of my favorite watches at the moment!

I just recently received my watch in the mail and it was a pretty seamless process even though I live in Qatar.

The watch itself feels solid, with great attention to detail and that vintage look that I was looking for. The clicks on the bezel feel so satisfying and the dial is for sure a conversation starter whenever people in the office look at it. Right now, I use it as my daily watch since it is so easy to read, and it is very comfortable to wear all day thanks to the strap. Looking forward to seeing future releases from the brand.

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Reuben Raj
Great design and ethical values!

I've been looking for a California dial watch for a bit, but hadn’t found anything that caught my eye. I then happened to come across the Detrash Cali-White and liked the design. After getting the watch in hand, I was extremely impressed with it. The white textured dial is very striking. The new mascot on the dial adds a fun feel. The watch itself feels high quality in the hand. I was also surprised at the quality of the ocean-plastic strap. Overall I’m very happy with the watch, I love the design & quality of the watch and the ethical values the company supports.

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Christopher Mcardle
Great value and values

I bought this watch because it’s different and I like their values and use of recycled materials, it’s a great watch and keeps good time

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John Mcguggon
Love it!

I have just purchased the cali white and I am over the moon with it. I wasn’t expecting such quality when I bought it online I love everything about it. And not to mention it’s for a great cause. I will definitely be buying more.