BLACK FRIDAY
Save £40 + add any strap worth £24.99 to your order and get it FREE with code "BFSTRAP"
Save £40 + add any strap worth £24.99 to your order and get it FREE with code "BFSTRAP"
Great White
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Click here to see a full, independent review from @JasonTheWatchGuy
This is The Great White. It looks great, it's got a white dial, it's tough and most importantly it loves the ocean.
This is a proper dive watch: 41mm case, 200m water resistance, superluminova lume with sapphire crystal front and back - showing off the Seiko NH35 automatic movement. It's tough, good-looking, and limited to just 100 individually.
The strap is made from #tide ocean plastic.
At least 1% of every sale goes to helping protect the planet. So when you wear it, you’re not just keeping time—you’re part of something bigger. A little reminder that nature is our playground, and it’s worth looking after.
55 in stock, ready to ship
Get yourself a 2nd strap
Delivery, returns and non-UK orders
Delivery, returns and non-UK orders
International orders: Get FREE shipping and the price shown now includes import duties, taxes etc
UK VAT and delivery is included with all UK orders.
US/ Canada orders have historically taken about 3-4 weeks to arrive IF the customs duties are paid in time.
For returns; first contact detrash@detrash.com to make us aware of the return. Returns must be sent within 14 days of receipt and must be returned exactly as they were sent, unworn, with all stickers in place.
Detailed Spec
Detailed Spec
Dimensions:
Diameter 41mm, lug width 20mm, lug to lug 47mm, height 12.9mm
Case material:
80% Recycled Stainless Steel, equivalent to 316L Surgical-grade Stainless Steel
Strap material:
#Tide Recycled Ocean Plastic with spring bars
Crystal:
Scratch-Resistant Sapphire Crystal with anti-reflective coating. Exhibition caseback models have a 2nd sapphire crystal on the reverse.
Bezel material:
120 clicks, uni-directional, either solid steel or with ceramic insert (dependent on model)
Water resistance:
20 ATM / 200m
Crown:
Screw-in
Lume:
Swiss Superluminova. (Note: This is the highest spec lume, however it's important to note that it works better on the lighter colours than it does on the darker ones. Coloured lume does not work as well as white lume, but we make the decision to prioritise the look of the watch during daytime).
Movement:
Seiko NH35 date. Automatic, self-winding mechanical. 24 Jewels. Dialshock anti-shock. 41 hours power reserve. Sweeping second hand. Quick date correction. 21,600 vibrations/ hr. Antimagnetic ≥ 4800 A/m. Accuracy: -20 ~ +40 seconds/day.
Dial:
Brass with coating
Hands:
Brass
Packaging:
100% recycled, recyclable card and 100% recycled velvet (made with offcuts from the fashion industry). Minimal packaging to reduce waste, space and associated emissions
Eco-friendly materials
Eco-friendly materials
We continually refine our materials for a lighter environmental footprint. Our first-edition watches feature:
- Made from 80% recycled steel (equivalent to 316L surgical-grade stainless steel).
- Made from #tide recycled ocean plastic.
- Crafted using garment offcuts.
- Made from recycled cardboard.
Instructions
Instructions
Never change the date on any mechanical watch between 9pm and 3am.
This is when the mechanism is changing the date. If you desperately need to change the date at that time of day, change the time on your watch to 6:30 first, then set the date, then set the time again.
Note: Unscrew the crown to get to 'normal position'. Screw back in after adjustment/winding.
1.How to set the time
1) Pull out the crown to the second click position.
2) Turn the crown to set hour and minute hands. (Check that AM / PM is set correctly)
3) Push the crown back into the normal position.
2.How to set the Date & Time difference
1) Pull out the crown to the first click position.
2) Turn the crown to left for date setting.
3) Push the crown back into the normal position.
3.To wind up the mainspring
a) Manual winding (Rotate the crown clockwise at normal position) Fully wound up by turning the crown minimum 55 times. It will start to move naturally after shaking slightly.
Gallery
Specifications
Let customers speak for us
The Detrash A.U.M.G. watch has truly impressed me with its combination of uniqueness, style, and build. Super clean lines, solid materials, and a refined finish that feels both modern and timeless. This looks fabulous as a fashion accessory but moreover a well-engineered timepiece built to last.
The well-proven movement runs smoothly and keeps excellent time.. The strap is comfortable yet sturdy, making it ideal for both formal occasions and everyday use. I’ve received several compliments already, and many comments on how expensive it must be.
What really sets it apart is its eco-conscious design approach, reflecting Detrash’s commitment to quality with purpose. It’s rare to find a watch that looks good, performs flawlessly, and aligns with sustainable values. The A.U.M.G. is already one of the best watches I own and worth every penny.
Grey-Green Recycled PET 20mm Quick Release Watch Strap
When we saw the new direction Detrash might be going in, our interest was peaked.
There was a vote. When the one we voted for went into production, we had to buy it.
Sometimes hope and hype don’t deliver but luck for us, this time it over delivered.
The watch wears great, it is made extremely well and in person it looks fantastic. If you want a dress watch or jeans and t-shirt this watch can be both.
Highly recommended this watch and this is our fourth watch from Detrash. None of their watches have disappointed. Happy customer and looking forward to seeing what comes next.
Beautiful watch comfortable on the wrist 24 hours quiet movement love the face
I’ve had my Blue Steel Detrash watch now for a week and really like it. It has a real feeling of quality about it and it’s been commented on many times. Also, I like the fact that it’s made of recycled steel.
Love the recycling element and connection with the ocean. Also that the watches are limited editions. I picked the Great White as its the top shark predator. Overall very happy. Would have like the watch face slightly bigger. Great positive click with the rotating bezel. Illumination could have been a bit better. I've given 5 stars anyway ✨️
It took a while to take the plunge and purchase this watch, I’m so pleased I did . Great quality, great looks. The only problem is deciding which model to buy next.
Does everything that was advertised and actually looks even better for real!
Loved the look of the Poison Ivy watch but was a bit sceptical, having not heard of the brand. Did a little research and went for it, and was not disappointed. Great quality watch that has good weight on the wrist and seems a bargain for an automatic.
Great look, great feel 😀the watch feels really solid and expensive - very pleased with it
The watch looks great. I also appreciate the work being done to use recycled materials.
Have followed Detrash socials for a while and decided to ‘Bite the bullet’ - My Great White with Orange Peel additional strap arrive this week and can’t stop looking at it. Rugged, beautifully made watch. The whole ethos of the company and product aligns with my beliefs and desire for our planet….! Keep up the great work, would love a larger ‘Version’ than the current 41mm…Thanks for a great watch!
Featured in
The 1st watch brand in Europe to sign up for 1% for the planet.
At least 1% of each sale (not just profit) goes to eco charities. Our current charity partner is Surfers Against Sewage. We want to show that business can be a force for good in the world.
Championing alternative, eco-friendly materials. To show the world what can be done.
Including #tide recycled ocean plastic, 80% recycled steel, fashion industry offcuts and a whole lot more to come. The aim of Detrash is to show that trash can be made into something beautiful. Because what's the point of recycling if we don't value "made from recycled"?
Founder's note
"Detrash is a passion project. I love watches, but find most of them boring, and the ones that are even vaguely fun can be eye wateringly expensive (£200k - over £1m for a Richard Mille with a smiley face!). In 2023 I sold my first business and this gave me some time to look at watches properly. The main thing that amazed me was that unlike FMCG (my last business) very few companies are even trying to do anything ethical. It feels like every other industry is switching to have more of a purpose and do some good in the world, and the watch world isn't even trying. This is a massive shame, but together we can fix this" Guy Blaskey
