Au.M.G.
/
30 in stock, ready to ship
About this model
About this model
"I love gooooold".... This is the first Detrash PVD-Gold coated dive watch. It was going to be called 'Auric' in honour of the James Bond Nemesis, Goldfinger, but then the name "Au.M.G." hit like a golden lightening bolt from the muses. It gave a little smile and the name stuck.
This is a proper dive watch: 41mm case, 200m water resistance, superluminova lume with sapphire crystal front and back - showing off the Seiko NH35 automatic movement. It's tough, good-looking, and limited to just 100 individually numbered pieces.
The strap is made from ocean plastic. At least 1% of every sale goes to helping protect the planet. So when you wear it, you’re not just keeping time—you’re part of something bigger. A little reminder that nature is our playground, and it’s worth looking after
Delivery, returns and non-UK orders
Delivery, returns and non-UK orders
International orders: Get FREE shipping and the price shown now includes import duties, taxes etc
UK VAT and delivery is included with all UK orders.
US/ Canada orders have historically taken about 3-4 weeks to arrive IF the customs duties are paid in time.
For returns; first contact detrash@detrash.com to make us aware of the return. Returns must be sent within 14 days of receipt and must be returned exactly as they were sent, unworn, with all stickers in place.
Detailed Spec
Detailed Spec
Dimensions:
Diameter 41mm, lug width 20mm, lug to lug 47mm, height 12.9mm
Case material:
80% Recycled Stainless Steel, equivalent to 316L Surgical-grade Stainless Steel
Strap material:
#Tide Recycled Ocean Plastic with spring bars
Crystal:
Scratch-Resistant Sapphire Crystal with anti-reflective coating. Exhibition caseback models have a 2nd sapphire crystal on the reverse.
Bezel material:
120 clicks, uni-directional, either solid steel or with ceramic insert (dependent on model)
Water resistance:
20 ATM / 200m
Crown:
Screw-in
Lume:
Swiss Superluminova. (Note: This is the highest spec lume, however it's important to note that it works better on the lighter colours than it does on the darker ones).
Movement:
Seiko NH35 date. Automatic, self-winding mechanical. 24 Jewels. Dialshock anti-shock. 41 hours power reserve. Sweeping second hand. Quick date correction. 21,600 vibrations/ hr. Antimagnetic ≥ 4800 A/m. Accuracy: -20 ~ +40 seconds/day.
Dial:
Brass with coating
Hands:
Brass
Packaging:
100% recycled, recyclable card and 100% recycled velvet (made with offcuts from the fashion industry). Minimal packaging to reduce waste, space and associated emissions
Eco-friendly materials
Eco-friendly materials
We continually refine our materials for a lighter environmental footprint. Our first-edition watches feature:
- Made from 80% recycled steel (equivalent to 316L surgical-grade stainless steel).
- Made from #tide recycled ocean plastic.
- Crafted using garment offcuts.
- Made from recycled cardboard.
Instructions
Instructions
Never change the date on any mechanical watch between 9pm and 3am.
This is when the mechanism is changing the date. If you desperately need to change the date at that time of day, change the time on your watch to 6:30 first, then set the date, then set the time again.
Note: Unscrew the crown to get to 'normal position'. Screw back in after adjustment/winding.
1.How to set the time
1) Pull out the crown to the second click position.
2) Turn the crown to set hour and minute hands. (Check that AM / PM is set correctly)
3) Push the crown back into the normal position.
2.How to set the Date & Time difference
1) Pull out the crown to the first click position.
2) Turn the crown to left for date setting.
3) Push the crown back into the normal position.
3.To wind up the mainspring
a) Manual winding (Rotate the crown clockwise at normal position) Fully wound up by turning the crown minimum 55 times. It will start to move naturally after shaking slightly.
Gallery
Specifications
Let customers speak for us
Well, I have had this watch on for 2 weeks to make my mind up. This is possibly one of the nicest watches I have in my collection. Stunning looks, beautiful weight. Case is so well made and the watch face is so unique.
This is watch design at its best, for a price that just does not make sense.
And it does not look out of place in my watch display box with my Omega, TAG Heuer, Breitling, Rado, Hamilton or Oris watches.
Lovely watch with a good quality movement and excellent use of recycled materials.
Fabulous
I couldn’t say no to the new limited edition Au. M.G. It’s a great looking watch that has a unique style, feels and looks like I should have paid much more for it, I have watches in my collection that I have paid a lot more for but this watch from Detrash holds it own.! Delivered in a couple of days and absolutely delighted with it, hasn’t been off my wrist.
Detrash offer an extremely prompt delivery, very responsive staff and lovely great value watches. This is my second Detrash watch and I couldn’t be happier
fantastic quality built watch. Feels solid and sturdy as per any quality branded automatic watch making it real value for money, whilst contributing to the environment through great sustainable inovation
Fantastic watch, great size, love the colours, I couldn’t decide when purchasing, I will for sure be buying another one (or 2), love the message and love the concept. Well done.
A REALLY NICE AND GOOD LOOKING WATCH EASY TO WEAR AND A GREAT TIME KEEPER
I got this on the website competition and I am blown away with how good the quality of the watch is and how brilliant it looks! Then there is the environmental piece, it’s very encouraging to know that I am wearing a watch that is actually making a positive difference to the world too. Keep up the great work Guy! And thank you again.
The finishing on this piece is excellent, and with the blue against the gold colour it oozes class. Everything lines up and the bezel has a quality feel and sound to it. The recycled strap has a very comfy feel on the wrist, the whole package is something to be proud of. This will stay in my collection.
Delighted so far with my first Detrash watch. Excellent turn round time & friendly communication with the Detrash team throughout the buying process. Watch arrived very robustly packaged. Early thoughts on unboxing are v positive - crisp markings and good winding feel from the movement. Strap from recycled material is quite stiff at “first feel” but hopefully it will loosen off with wear. Look forward to giving it every opportunity to do so. Many thanks - Alan.
The Poison Ivy looks even better in real life than the photos: beautiful matt bezel contrasts with the green ( nicely lumed). Good grip and click on rotation. Very comfortable on my ( female/ smallish ) wrist. Makes me smile when I look at it. Fantastic after-sales help from Guy with shipping query. Really stoked.
An extremely well crafted watch, looks amazing and stands out without being too show-y. The attention to detail, such as the patterned side of the rotating bezel and raised luminous dots for hour markings, mean this comfortable watch is fast becoming my daily choice!
Featured in
The 1st watch brand in Europe to sign up for 1% for the planet.
At least 1% of each sale (not just profit) goes to eco charities. Our current charity partner is Surfers Against Sewage. We want to show that business can be a force for good in the world.
Championing alternative, eco-friendly materials. To show the world what can be done.
Including #tide recycled ocean plastic, 80% recycled steel, fashion industry offcuts and a whole lot more to come. The aim of Detrash is to show that trash can be made into something beautiful. Because what's the point of recycling if we don't value "made from recycled"?
Founder's note
"Detrash is a passion project. I love watches, but find most of them boring, and the ones that are even vaguely fun can be eye wateringly expensive (£200k - over £1m for a Richard Mille with a smiley face!). In 2023 I sold my first business and this gave me some time to look at watches properly. The main thing that amazed me was that unlike FMCG (my last business) very few companies are even trying to do anything ethical. It feels like every other industry is switching to have more of a purpose and do some good in the world, and the watch world isn't even trying. This is a massive shame, but together we can fix this" Guy Blaskey
