Au.M.G.
Au.M.G.
Au.M.G.
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Au.M.G.
Au.M.G.
Au.M.G.
Au.M.G.
Au.M.G.
Au.M.G.

Au.M.G.

£375.00

47 /100 available, ready to order

Au.M.G.

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Feature list image
Feature list image
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Specifications

Featured in

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The 1st watch brand in Europe to sign up for 1% for the planet.

At least 1% of each sale (not just profit) goes to eco charities. Our current charity partner is Surfers Against Sewage. We want to show that business can be a force for good in the world.

Championing alternative, eco-friendly materials. To show the world what can be done.

Including #tide recycled ocean plastic, 80% recycled steel, fashion industry offcuts and a whole lot more to come. The aim of Detrash is to show that trash can be made into something beautiful. Because what's the point of recycling if we don't value "made from recycled"?

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Founder's note

"Detrash is a passion project. I love watches, but find most of them boring, and the ones that are even vaguely fun can be eye wateringly expensive (£200k - over £1m for a Richard Mille with a smiley face!). In 2023 I sold my first business and this gave me some time to look at watches properly. The main thing that amazed me was that unlike FMCG (my last business) very few companies are even trying to do anything ethical. It feels like every other industry is switching to have more of a purpose and do some good in the world, and the watch world isn't even trying. This is a massive shame, but together we can fix this" Guy Blaskey

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Customer Reviews

Based on 14 reviews
93%
(13)
7%
(1)
0%
(0)
0%
(0)
0%
(0)
C
Colin Tate
Looks even better on the wirst

The finishing on this piece is excellent, and with the blue against the gold colour it oozes class. Everything lines up and the bezel has a quality feel and sound to it. The recycled strap has a very comfy feel on the wrist, the whole package is something to be proud of. This will stay in my collection.

W
William Knock
Standout wrist wear

An extremely well crafted watch, looks amazing and stands out without being too show-y. The attention to detail, such as the patterned side of the rotating bezel and raised luminous dots for hour markings, mean this comfortable watch is fast becoming my daily choice!

K
Karl Stephenson
Another Detrash Investment

2nd watch, cracking investment !

M
Mr W Fulton

Product is of good quality, looks great and a fantastic addition to my collect, good value for money

L
Luke Jenkins
It's a joy to check the time

I purchased the watch on a bit of an impulse as the colour combination really stood out from the photos and I didn't want to miss out given they're limited to 100 pieces.
I knew the case size was a little smaller than I typically wear, but it's a really nicely proportioned watch and immediately became my fiancé's new favourite watch from my collection.
Lovely attention to detail, the watch feels and looks quality...one friend guessed it cost "easily £3-4k"!