I first found out about Detrash when I saw an advert on Instagram, the "Player One" Space Invaders themed watch! This spoke to my inner ten year old, and I needed to know more! Upon checking the company out, I found out that their watches are made from 80% recycled steel, the straps made from recycled #Tide ocean plastic, the packaging made from recycled cardboard and offcuts from materials used in the fashion industry, and that they favoured the Seiko NH movement for all of their watches, plus it's water resistant up to 200 metres! On top of all this, they donate a percentage of each sale to eco charities, Surfers Against Sewage being their latest partners. What was there not to like?! Great looking watch designs built in small batches of 100, using recycled materials with a bullet proof watch movement AND they care about sharing the message of protecting the planet and seas from pollution? Win win! So I had to wait until the batch of Player One watches were made available and I was lucky enough to buy one! I instantly fell in love with it when it arrived, it's a great addition to my collection!
So then when I found out about the upcoming release of a brand new design I was eager to see what Guy had created, the Au.M.G.! Again, made in the same way as previous models, only this time, there were only 10 out of the 100 available until the model is officially launched later this year. I HAD TO HAVE ONE! FOMO was very real! I got straight on to the website and ordered myself one, a nice little treat to myself!
Delivery was incredibly fast, I had the watch three days later! The PVD Gold coated case has a satin aesthetic to it, twist your wrist and the finely polished surface shimmers in the light. The dark blue of the dial sits perfectly against the brass hands, to me it just screams quality, a nice comfortable weight to it too! The blue strap compliments the dial and feels so soft against the skin, you'd be hard pressed to believe it was made from recycled ocean plastic! Considering the darker colour of the dial, the lume shines nice and brightly making reading the time in low light or the dark very easy! The exhibition / transparent case back shows off the Seiko NH movement ticking away and of course its Limited Edition number is engraved into the case back along with the proud "Made with trash" statement, a reminder that great things can be created from rubbish and pollution when it's been properly thought out and designed! I am so happy with my purchase, it's a fantastic watch!
I think Guy's stance and ethics should be applauded, it can't be easy attempting to launch a watch brand in a world of massive companies, but I think the eco friendly business practice and the messages behind it should be celebrated! I suppose some of the designs may not be for everybody, but I understand Guy's continually looking to create new designs and maintaining the use of recycled materials to make them, my bank account might not like it, but I love my Detrash watches!