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- Individually numbered limited editions
- 1% For The Planet
- GQ's Top 17 British Watch Brands
- Individually numbered limited editions
- 1% For The Planet
- GQ's Top 17 British Watch Brands
- Individually numbered limited editions
- 1% For The Planet
- GQ's Top 17 British Watch Brands
- Individually numbered limited editions
- 1% For The Planet
- GQ's Top 17 British Watch Brands
About this model
Check out Time & Tide's review of the Likemania here
Named in honour of the Lemania watches of the 50's. The goal is to combine their classic style with some modern bulk and everyday wearability.
A 41mm dive watch made with 80% recycled steel, on an ocean-plastic strap, with a Seiko NH35 automatic movement, 200m water resistance and sapphire crystal. Each watch is limited to around 100 pieces, individually numbered and at least 1% of turnover goes to help the planet.
Spec
Dimensions: Diameter 41mm, lug width 20mm, lug to lug 47mm, height 12.9mm
Case material: 80% Recycled Stainless Steel, equivalent to 316L Surgical-grade Stainless Steel
Strap material: #Tide Recycled Ocean Plastic with spring bars
Crystal: Scratch-Resistant Sapphire Crystal with anti-reflective coating. Exhibition caseback models have a 2nd sapphire crystal on the reverse.
Bezel material: 120 clicks, uni-directional, either solid steel or with ceramic insert (dependent on model)
Water resistance: 20 ATM / 200m
Crown: Screw-in
Lume: Swiss Superluminova. (Note: This is the hightest spec lume, however it's importnat to note that it works better on the lighter colours than it does on the darker ones).
Movement: Seiko NH35 date. Automatic, self-winding mechanical. 24 Jewels. Dialshock anti-shock. 41 hours power reserve. Sweeping second hand. Quick date correction. 21,600 vibrations/ hr. Antimagnetic ≥ 4800 A/m. Accuracy: -20 ~ +40 seconds/day.
Dial: Brass with coating
Hands: Brass
Packaging: 100% recycled, recyclable card and 100% recycled velvet (made with offcuts from the fashion industry). Minimal packaging to reduce waste, space and associated emissions
Materials
We are constantly striving to improve the materials that we work with.
The first edition watches have:
- Cases made from 80% recycled steel (equivalent to 316L surgical grade stainless steel)
- Straps made from #tide recycled ocean plastic
- Pouch made with offcuts from clothes manufacture.
- Recycled card boxes.
You won't get a big, flashy watch box like you would with some big brands. These just take up space, which means extra transport, which means extra emissions, and they just aren't necessary.
Instructions
Click here to watch "getting started with your Detrash watch"
Never change the date on any mechanical watch between 9pm and 3am.This is when the mechanism is changing the date. If you desperately need to change the date at that time of day, change the time on your watch to 6:30 first, then set the date, then set the time again.
Note: Unscrew the crown to get to 'normal position'. Screw back in after adjustment/winding.
1.How to set the time
1) Pull out the crown to the second click position.
2) Turn the crown to set hour and minute hands. (Check that AM / PM is set correctly)
3) Push the crown back into the normal position.
2.How to set the Date & Time difference
1) Pull out the crown to the first click position.
2) Turn the crown to left for date setting.
3) Push the crown back into the normal position.
3.To wind up the mainspring
a) Manual winding (Rotate the crown clockwise at normal position) Fully wound up by turning the crown minimum 55 times. It will start to move naturally after shaking slightly.
Delivery and Returns
UK VAT and delivery is included with all orders.
International orders have free shipping. You are responsible for all local customs charges, taxes etc.
Orders will be shipped within approximately 3 days.
US/ Canada orders have histprically taken about 3-4 weeks to arrive.
For returns; first contact detrash@detrash.com to make us aware of the return. Returns must be sent within 14 days of receipt and must be returned exactly as they were sent, unworn, with all stickers in place.
Featured In
Featured In
"The watch community is also mad for affordable watches with a) a bit of personality and b) a decent sustainability story, which is why this new 41mm Detrash Cali hits so many spots."
Featured In
"Almost entirely blacked out with a few hints of vintage Batman yellow, it’s made with 80% recycled steel so that you know you’re on the good team. With an automatic movement, solid specs and a strict limited edition, it’s also a steal."
Featured In
"... newcomers to the world of horology, including Detrash, founded in 2023 by Guy Blaskey, a former pet food entrepreneur. His aim was to create a totally sustainable watch with recycled steel cases and an ocean plastic straps"
Featured In
"Detrash also delivers when it comes to providing a well-crafted overall package, and the Midnight Sky is a solid and capable diver that can easily serve as a person’s daily wristwatch"
Featured In
"A cool timepiece with a conscience; a dive watch with a difference, this watch is made to do some good while also looking good."
Featured In
"Few microbrands seem to have sustainability front of mind, at least in their formative stages: they want to walk before they run. As you’d expect from a brand called Detrash, however, Guy’s all about starting out on the right foot"
Let customers speak for us
Solid!
I recently received my cali-white in the mail and I couldn't be happier. It's easy admire the level and detail and craftsmanship that was put into this watch. You can tell the people that made this watch really put in the time and care to make an absolutly badass watch.I only recently heard of DETRASH, but they have quickly become one of my favorite brands. I love this watch and I love the mission behind this brand.
Jared C.
Cali - White
Melting my heart
Bought this as I already have the Cali white dial, and it blew all of my expectations away. Great watch, from the textured blue dial with cliff front and centre, to the exhibition case back. A great dive watch, that I will use as a dress watch too
Wayne Erratt
Cali - Melting Ice Cap Blue
One of my favorite watches at the moment!
I just recently received my watch in the mail and it was a pretty seamless process even though I live in Qatar.
The watch itself feels solid, with great attention to detail and that vintage look that I was looking for. The clicks on the bezel feel so satisfying and the dial is for sure a conversation starter whenever people in the office look at it. Right now, I use it as my daily watch since it is so easy to read, and it is very comfortable to wear all day thanks to the strap. Looking forward to seeing future releases from the brand.
Kevin Diaz Rodriguez
Cali - White
Great design and ethical values!
I've been looking for a California dial watch for a bit, but hadn’t found anything that caught my eye. I then happened to come across the Detrash Cali-White and liked the design. After getting the watch in hand, I was extremely impressed with it. The white textured dial is very striking. The new mascot on the dial adds a fun feel. The watch itself feels high quality in the hand. I was also surprised at the quality of the ocean-plastic strap. Overall I’m very happy with the watch, I love the design & quality of the watch and the ethical values the company supports.
Reuben Raj
Cali - White
Gothams Vigilante Strikes Again!
Lovely looking watch! The strap very comfortable and has a the weight and size on your wrist to give a high end luxury watch feel! Nicely understated too!
Oliver Warsop
Gotham's Vigilante
@detrash.watch
Very impressed. Stylish and functional. A good choice of watch that makes you feel good about the choice you made.
Dominic Riley
Likemania
Excellent combination of unique design AND consideration for the planet.
One of the most unique timepieces in my collection. A joy to wear and a discussion point. Wrist checks often don't result in me knowing the time because I've got distracted with dreams of being the dark knight - oh for a batman emoji 😁👍.
Many thanks to Guy and Detrash for this delight and the very best of luck and wishes for your future ventures ❤️
David Merchant
Gotham's Vigilante
Excellent watch
Very happy with this watch. Great quality time piece. Well worth the money.
Iain Rutherford
Likemania
Great value and values
I bought this watch because it’s different and I like their values and use of recycled materials, it’s a great watch and keeps good time
Christopher Mcardle
Cali - White
Brilliant company and lovely product
Brilliant company trying to do good by producing excellent quality watches from recycled material. Purchased the Gotham Vigilantes watch and it a stunner! Plus wonderful customer service
Matthew B.R.
Gotham's Vigilante
Likemania
A friend as one which I've admired for some time so I bought as a present for my son. Very happy. A substantial fine looking watch with a good supporting story. The purchase and delivery service was easy with no glitches.
Anonymous
Likemania
Fine Quality
I'm thrilled with your product and will recommend to any collector freind.
Jack Bentley Jr
Midnight Sky
Time to help save the planet!
Really pleased with my Likemania watch - comfortable to wear, easy to read, well designed with a retro feel and seemingly well-constructed (though I've not gone diving with it yet!) But I did play a gig with it on day one, and the dive bezel is useful for seeing how many more songs you can fit in before curfew! I'd been looking for a good eco/recycled watch for a while, and this seems perfect!
Stewart Scissor
Likemania
Love it!
I have just purchased the cali white and I am over the moon with it. I wasn’t expecting such quality when I bought it online I love everything about it. And not to mention it’s for a great cause. I will definitely be buying more.
John Mcguggon
Cali - White
Amazing
Looks amazing and very comfortable on the wrist, grate well made daly watch, well worth the money
Sam Brennan
Player One
ADVENTUROUS PEOPLE
who want to protect nature's playgrounds.
INDIVIDUALLY NUMBERED LIMITED EDITIONS
Each model is limited to around 100 units. Once they are sold, the exact design will NEVER be made again. We're constantly on the lookout for new eco materials to try.
MADE WITH TRASH
Detrash cases are made with recycled steel. The straps on our dive watches are made with #tide ocean plastic . We're constantly on the lookout for new eco materials to try.
WE GIVE BACK TO THE PLANET
Detrash is the 1st European watch company to sign up to 1% For the Planet. Our goal is to give a lot more than 1%. Our current charity partner is Surfers Against Sewage.
Founder's note
"Detrash is a passion project. I love watches, but find most of them boring, and the ones that are even vaguely fun can be eye wateringly expensive (£200k - over £1m for a Richard Mille with a smiley face!). In 2023 I sold my first business and this gave me some time to look at watches properly. The main thing that amazed me was that unlike FMCG (my last business) very few companies are even trying to do anything ethical. It feels like every other industry is switching to have more of a purpose and do some good in the world, and the watch world isn't even trying. This is a massive shame, but together we can fix this" Guy Blaskey
D
Very impressed. Stylish and functional. A good choice of watch that makes you feel good about the choice you made.
I
Very happy with this watch. Great quality time piece. Well worth the money.
A
A friend as one which I've admired for some time so I bought as a present for my son. Very happy. A substantial fine looking watch with a good supporting story. The purchase and delivery service was easy with no glitches.
S
Really pleased with my Likemania watch - comfortable to wear, easy to read, well designed with a retro feel and seemingly well-constructed (though I've not gone diving with it yet!) But I did play a gig with it on day one, and the dive bezel is useful for seeing how many more songs you can fit in before curfew! I'd been looking for a good eco/recycled watch for a while, and this seems perfect!
b
Just received my Likemania watch and very pleased with the quality and iconic look of it. Excellent service and fast shipping. Highly recommend and will be ordering another model very shortly
Why make watches with trash?
Detrash has been created for adventurous people who want to look after the planet's natural playgrounds. The watches are made with eco-friendly materials like recycled steel and ocean plastic, so that you can get out there and show others that trash can be beatutiful, and you can inspire yourself and others to make better choices for the health of the planet.
